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Designer of spaces that empower and connect.

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UX design strategist

Cross-functional design advocate

Pixel wizard

Hi! I’m Lawrence Zheng, a designer with proven expertise in both B2B and consumer products.

I design for improving human interactions, reducing siloes, and simply making life better.
lxzhengdesign@gmail.com
“Lawrence makes sense of complex challenges to deliver excellent designs.”

Empowering others in their work

B2B projects
At 3M, I led the end-to-end UX design and research for a family of multimodal AI applications used by hundreds of thousands of clinicians every day to facilitate accurate diagnoses capture and better connect with patients, driving a 25% increase in chronic condition capture.
AI/NLU technology
Healthcare
Complex workflows
I revamped and modernized the search page for ICPSR, the world's largest collection of social science data, lowering the average time it took to complete search tasks by 52% and enabling social science researchers to more efficiently discover key information.
UI overhaul
Accessibility
Information architecture

ICPSR Search

Overhauling a search page for social science researchers

LF Logistics

Giving transport planners data they need at a glance

Bookstore Simulator

Empowering people to be aware of their own implicit biases

Pixel Art

Just a showcase of my personal hobby outside of design :]

Connecting people in fun ways

Consumer projects
I explored gamification as a means to motivate high school students and compiled a digital design guide for educators. The social game I created, backed by social psychology and learning science, doubled the amount of students setting meaningful personal goals in field tests.
Gamification
Education
Behavioral science
To expand the presence of a brick-and-mortar specialty foods store to the digital realm, I made family connection the central focus in this consumer-focused mobile service design project. I increased brand engagement in a unique way via integrating with Delallo's gift boxes.
Mobile
Service design
Physical integration

ICPSR Search

Overhauling a search page for social science researchers

LF Logistics

Giving transport planners data they need at a glance

Bookstore Simulator

Empowering people to be aware of their own implicit biases

Pixel Art

Just a showcase of my personal hobby outside of design :]

Testimonials

Feedback from past collaborators

Skilled problem solver & designer
“Lawrence is a skilled problem solver with an affinity for tackling ambiguity. He displays both strategic and critical thinking, making sense of complex and systemic challenges easily to produce excellent designs.”
Megan Guidi
Founder, Open
Deep design thinking
Lawrence has a natural ability to reflect, synthesize, and ask deep questions. I'll never forget
his question during our first meeting that made the entire room stop and think — all while he
immediately picked up a whiteboard marker to begin mapping our thoughts.
Auldyn Matthews-McGee
Assistant Professor @ CMU
Fantastic teammate!
Lawrence is a fantastic teammate whose incredible communnication skills and thoughtful nature enables him to clearly define the tasks and outcomes which encompass a project. I am thankful to have had the opportunity to work with him!
Kathryn Minor
MHCI '23 @ Carnegie Mellon
Goes above and beyond
You navigated the project with such creativity, going above and beyond in adding an extra layer to create meaningful change with the design heuristics. The students [that you designed for] were totally, authentically engaged.
Matthew Callison
Former client
Proactive designer & PM
Lawrence not only brings great ideas to the table, but he proactively makes prototypes and sketches to share his ideas to get stakeholder buy-in. Lawrence takes the initiative to keep the team organized and on track.
Archana Ramakrishnan
Co-founder @ Play For People Skills

More about me

What got me here

Data scientist turned designer

I started off with a data science background, studying ML and AI.

Third culture kid

Growing up, I never quite fully fit into either American or Chinese culture. I found a sense of belonging through online spaces.

Lifelong learner

In 2022, I decided to go back to school to further explore my interests at CMU's design program, despite already having a full time UX job.

Special interests

Persuasive design

Ethical use of AI

Creator economy

Breaking siloes

Gamification applications

Service design

Innovation & social impact

Design evangelism

Fun & hobbies

Cooking

Not to brag, but I can whip up some mean eggs benedict and hong shao rou pork belly.

VGM music

A nerd at heart, I love listening to video game soundtracks and replicating them on the piano.

Pixel art

As you can likely tell from this portfolio, I like drawing pixel art outside of work. Check out my work here!

My design headspace

“Aliquet consectetur id magna ac integer. Aliquet consectetur id magna ac integer.”
Full Name, Title
Company
Ephicient logoOE logo2020INC logoThe Paak logoPipelinx.co logoAriseHealth logo

My design headspace

How this belief shapes who I am as a designer...

I thrive in fast-paced, cross-functional teams with high potential for social impact. Embracing ambiguity and healthy constraints fuels my passion for innovation, cross-collaborating with others to break down siloes and drive unique design solutions. Design is not (and should not be) a linear path - I like getting messy with design experimentation and trying out new things, especially in the design of spaces that empower others.

How this belief shapes who I am as a designer...

UX, to me, goes beyond designing experiences; it's about respecting individual lived experiences which begin in the physical world and extend into the digital world. My experience with something will inevitably be different from someone else's. I aim to create digital applications and social spaces that pave the way for fostering convenience, connections, and personal growth, without imposing a one-size-fits-all approach.

How this belief shapes who I am as a designer...

Beyond usability, I believe product designers can uniquely spark delight, and even a sense of growth or belonging. If videos games can provide immersive joy that people seek out, why shouldn't other websites and apps? Drawing from applied social psychology principles for personal fulfillment that I studied extensively in grad school at Carnegie Mellon University, I strive to elevate the lived experiences of those I design for in a fun way.