LF Logistics had recently transitioned to a new database management system, posing a challenge for transport planners who lack technical skills to access the data. They often relied on IT or the Supply Chain Analytics (SCA) team to create Tableau visualizations on demand, causing bottlenecks and inefficiencies.
While working as part of the SCA team to address this issue, I observed that my team, primarily data scientists, were focused on technical aspects rather than considering how end-users would interact with the data visualizations.
Recognizing the need for a user-centered design approach, I advocated for ongoing iteration and end-user involvement. I clarified that UX encompassed more than aesthetics and proposed extending the development timeline for proper user research. Independently, I established and implemented a UX design process for the data visualizations.